Aiming to take patient care to new levels
Situated at the bottom of an old house, the pharmacy features wood panelled floors and a spacious waiting room, complete with comfortable couch, candles and a fridge stocked with free refreshments. “I think it feels very welcoming,” says Mihaila.
Along with seeing his pharmacy patrons, he makes deliveries and offers his phone number for text questions off hours. “I’m leveraging technology as much as possible so people feel taken care of,” he says. “If I can’t answer their questions right away, I can tell them when I’ll be available.”
Eventually his plan is to figure out ways to use artificial intelligence to reach patients more efficiently, while still maintaining that personal touch.
Using social media, Mihaila has been successful in marketing the Mister Pharmacy brand, even garnering significant media attention. “I credit social media and the fact I’m bilingual for opening doors to media outlets like the CBC,” he says. “It gives me a real opportunity to share my knowledge and reach a much bigger audience.”